Frizz-free hair, the vegan way.

Three generations of British hairdressers. One mission: haircare that actually works, without compromise.

Product Showcase

The Range

Six everyday essentials for home. Two legendary in-salon treatments.

Everyday Essentials

72 Hair Nourishing Shampoo
Nourishing Shampoo250ml

For: All hair types, especially natural or colour-treated hair

Formulated with avocado oil and Inchi oil, this gentle, sulfate-free shampoo replenishes moisture, improves condition and leaves hair shining without weighing it down.

72 Hair Intense Moisture Shampoo
Intense Moisture Shampoo250ml

For: Chemically treated or damaged hair

A deeper hit of hydration for hair that needs it most. Vegan, sulfate-free and paraben-free, it restores moisture to dry, damaged and over-processed hair for intense, frizz-free shine.

72 Hair Hydrating Conditioner
Hydrating Conditioner250ml

For: All hair types craving strength and shine

Our conditioner deeply moisturises and strengthens while defending hair against pollution, sun and UV damage, for salon-worthy shine and manageability, every wash.

72 Hair Intense Replenishing Mask
Intense Replenishing Mask250ml

For: A weekly reset for tired, over-processed hair

A powerhouse weekly treatment built on avocado and wheat germ oil, restoring shine, strength and manageability while fighting frizz at the source.

72 Hair Repairing Oil
Repairing Oil75ml

For: Finishing, frizz control and shine

A lightweight, multi-use oil that smooths frizz and locks in moisture without weighing hair down or leaving it greasy. Use on wet or dry hair, any time of day.

72 Hair Blow Dry Cream
Blow Dry Cream150ml

For: Heat styling and blow-drying

A multi-tasking leave-in cream that de-frizzes, styles and protects hair from heat-styling damage... the first step to a smooth, salon-finish blow-dry.

In-Salon Treatments

Professional only pHrizzy-o-Therapy400ml

72 Hair's signature smoothing treatment. Formulated with plant extracts, organic amino acids and keratin, pHrizzy-o-Therapy restores hair's natural pH balance, eliminates frizz and leaves hair soft, strong and manageable for up to 12 weeks per application. Available exclusively through 72 Hair salon partners.

Professional only Smoothing Treatment1L

Part of the 72 Hair Professional Smoothing System, this smoothing blow-dry treatment is used together with our clarifying shampoo for a complete in-salon service. Formulated with avocado oil and Inchi oil, it conditions and eliminates frizz without altering hair's natural structure, leaving it smoother, healthier and more manageable for up to 12 weeks.

Brand Story

Born in the salon. Built for South Africa.

72 Hair started with the Green family, three generations of hairdressers with more than 40 years combined experience behind the chair. Frustrated by products that were either effective or kind to hair, but rarely both, they set out to formulate a range that did both: salon-grade results, fully vegan formulas, and zero animal testing.

Every 72 Hair product is made and bottled in the UK, built around avocado oil and Inchi oil to nourish, moisturise and add shine, and packaged in 100% recyclable materials made with 50% recycled plastic.

Now in South Africa, we're bringing that same philosophy to all South African hair types, every texture, every curl pattern, every colour treatment, with products priced for real life, and backed by real education about what's actually in the bottle, and why.

72 Hair product being held
100% Vegan Cruelty-Free Sulfate-Free Paraben-Free Recyclable Packaging Salon-Trusted for 40+ Years
Contact Us

Let's talk hair.

Questions about the range, stocking 72 Hair in your salon, or bringing pHrizzy-o-Therapy to your clients? Get in touch with the SA team.

Get In Touch
Location South Africa
Phone 079 459 6161
Follow Instagram · Facebook

Feel the difference, the vegan way.

Whether you're at home or in the chair, 72 Hair is formulated to work as hard as you do, without compromise.

Contact us to find a 72 Hair salon in your area